sfmoma museum book splash page

SFMOMA presents: Lee Friedlander
Exhibition Catalog & Page Layout

The Adventure
To design a museum collateral piece for American photographer Lee Friedlander, whose work from the 1960s and '70s evolved urban visual language.

The Course Of Action
Created an exhibition catalog for SFMOMA Members. Its large format mirrors Lee's bold framing decisions, simultaneously providing a quality book to show patron appreciation.

The Particulars
10 × 12 Inches
32 Pages
Typeset in Helvetica

The Hand Skills
Digital Print
Perfect Bound

sf moma cover sf moma inspiration spread sf moma inspiration spread sf moma work spread sf moma end pages sf moma self portrait spread sf moma process spread sf moma landscapes spread sf moma photo layouts spread

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