SXSW, Festival Activation

Print & Digital Display sets, for TuneIn’s audio streaming of SXSW 2017 in Austin, TX, broadcasting from Easy Tiger Beer Garden

Phase 1 — Logo Lockup & Key Art

Initial design exploration regarded the primary branding. The company’s main stakes at SXSW Festival that year involved three of its audio verticals: Music, Podcasts & Sports

Meanwhile, in tandem with the logo art iterations, also had to consider the other primary deliverables of four posters for multiple large prints, to be posted up at various stations

Day 1 | Poster
Day 2 | Poster
Day 3 | Poster
Key Art | Poster

Phase 2 — Station art & Channel Art

Phase 3 — Print Production — Outdoor & Indoor Activation

Phase 4 — Print Marketing, Swag & Takeaway Materials

Phase 5 — Digital Marketing

Phase 6 — Social Media Marketing

Lol, Fact ?

So, found out, on Getty Images, photos of artists, posed in front of a banner of my foliage vector art — are marked at $499 — per license ! for a download, haha

Oh, bizarre world

Below are the pics with a Getty Images watermark, haha << Save Image As >>

AUSTIN, TX – Performers from the Hip-Hop Beat Showcase at TuneIn Studios at SXSW17 on Thursday, 16 March 2017 (Photos by R. Marchant / Getty Images)

Cam’ron | Photo by R. Marchant / Getty Images
Michael Rapaport & G Moody | Photo by R. Marchant
KYLE | Photo by R. Marchant / Getty Images
Warm Brew | Photo by R. Marchant / Getty Images
Pell | Photo by R. Marchant / Getty Images
TYuS | Photo by R. Marchant / Getty Images
THEY | Photo by R. Marchant / Getty Images
MadeinTYO | Photo by R. Marchant / Getty Images

A View of the Venue Before the Hip-Hop Beat Showcase | Photo for a low cost of $499.00 🙂

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